In our newsletter Four Sides no 1 2018 we gave a forecast on the future of Apple, saying that it will disappear or become a minor company in ten years. See the Four Sides under public documents.
Since then Apple has lost almost 40% of its market cap. Samsung is already the largest mobile phone brand and Huawei has probably already passed iPhone.
Now a lot of articles have been published containing severe doubts about Apple´s future. See for example this article.
Make no mistake. We think this is sad – such a former so innovative company. But it tells you something of the pace of change in today´s global economy.
Creativity knocks!